Tuesday 23 June 2009

The Blind See Better



In 1886, Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The post-WW11 period welcomed a boom of consumerism, a time in which advertising was unregulated and consumers were exploited. Unverified and often absurd pseudoscience became the norm and Coca-Cola which contained "the valuable tonic and nerve stimulant properties of the coca plant and cola nuts," was marketed as a medicinal elixir. However, after substituting wine with sugar Permerton claimed the syrup could double as a 'fun food' and the syrup that was once sold to drugstores by Pemberton Chemical Co. is today, the world's most popular soft-drink.

It also doubles as a cleaning agent when 'bloody (road) accidents' need to be erased.

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I am more than prone to monologues; however, this is solely due to the manner in which they compliment a witty anecdote and their ability to resemble concrete evidence when it is so obviously lacking. I often wish I could emulate that aloof character who coolly stands in the corner smiling mysteriously as if she has a secret. However, I fear resisting the temptation to involve myself in other people’s conflicts and responding through body language rather than verbose banter may come across as contrived and arrogant. And, I am not willing to take that chance.

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