Friday, 19 November 2010


The (financially) accessible element of Internet publishing has sadly seen the print industry brought to its knees. 

With an increase in the number of people logging on there’s been a considerable decrease in magazine sales, forcing companies to close or merge meaning positions are quickly disappear. Though through this seemingly inevitable battle we have witnessed an uprising of print devotees. 
In a study led by the ACP and research company Neuro-Insight it was found that the monthly issue holds ‘an emotional connection’ with readers between 18-24 years of age. Magazine advocates have proved that they’re not adverse to paying a small fee for something they can hold and keep. 
It seems the flurry of smart phones and iPads is not enough to halt the print industry and no one believes that more than Australian publishing house ACP Magazines. To prove it that they’ve launched promotional campaign I Love Magazines, which media site B&T reports will endorse the tangible object through all mediums. Instead of pretending competitor platforms don’t exist the publishing house wants to embrace them. 
Adverts featuring influential media pioneers championing the magazine will appear via print, online and social media including Twitter, Facebook and Linkedin. Newly appointed Managing Director Phil Scott promises a 50 percent increase in media expenditure for the financial year of 2011. That’s a whopping $20 million! The official I Love APC Mags site will launch on 19 November. There’s even a free I Love Magazines application available from the iTunes store in December.

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I am more than prone to monologues; however, this is solely due to the manner in which they compliment a witty anecdote and their ability to resemble concrete evidence when it is so obviously lacking. I often wish I could emulate that aloof character who coolly stands in the corner smiling mysteriously as if she has a secret. However, I fear resisting the temptation to involve myself in other people’s conflicts and responding through body language rather than verbose banter may come across as contrived and arrogant. And, I am not willing to take that chance.

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