Friday, 29 October 2010

Cassius - I Love You So

This 'I Love You So' video from French duo Cassius, Philippe Zdar and Hubert Blanc-Francart, is one of the first blatant examples of the global influence of the iPhone. There are no limits. It's no longer just about music. It's about the Apps! Many you can get for free others come with a price-tag but it seems their existence is increasingly becoming more and more relevant.

And judging by this video no one knows this more than Ed Banger and 'I Love You So' video directors We Are From L.A. 

And the video ain't lyin', if you want the Cassius App click here.

It's all about Supply and Demand. Heck Apple didn't have to do a thing! When a brand doesn't even have to lift a finger you know they have brand power! 

Fortunately the Rawkers EP track 'I Love You So', and the video are both entertaining and creative (less is more people, unless you're Kanye West) thus avoiding being overshadowed by Job's iPhone.

Spot the Ed Banger crew in the video!

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I am more than prone to monologues; however, this is solely due to the manner in which they compliment a witty anecdote and their ability to resemble concrete evidence when it is so obviously lacking. I often wish I could emulate that aloof character who coolly stands in the corner smiling mysteriously as if she has a secret. However, I fear resisting the temptation to involve myself in other people’s conflicts and responding through body language rather than verbose banter may come across as contrived and arrogant. And, I am not willing to take that chance.

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