Tuesday, 29 September 2009

Play Doh Creates Tiny Sociopaths

Is it weird that I remember the taste of Play Doh more than the joy of actually playing with it?

This new series of Play Doh magazine ads will certainly quash such fears from ever surfacing again. Under the catchy slogan 'safe no matter what you make', the idea seems to be soley directed at the parents. My only qualm is: when was the last time anyone questioned the safety of Play-Doh? It's made out of plasticine gunk and after many childhood hours spent taste-testing the different colours I have confirmed it is also edible!

Play-Doh is probably the only 'toy' that doesn't require parental supervision. But then again if you catch Junior making one of the above, then you've got a whole other can of worms to deal with.

But once you get over being a cyncial yam you will realise that the real aim of the ads is to suggest that Play-Doh is SO safe, that even a claylike weapon of destruction can be tolerated. However, what does scare me is the fact that these images provide inspiration to tiny developing psychopaths all over the world.

Despite their seeming lack of political correctness, these Tim Burtonesque ads are probably the most innovative advertising I've seen in a very long time.

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I am more than prone to monologues; however, this is solely due to the manner in which they compliment a witty anecdote and their ability to resemble concrete evidence when it is so obviously lacking. I often wish I could emulate that aloof character who coolly stands in the corner smiling mysteriously as if she has a secret. However, I fear resisting the temptation to involve myself in other people’s conflicts and responding through body language rather than verbose banter may come across as contrived and arrogant. And, I am not willing to take that chance.

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